Selling Your Company to Candidates During Job Interviews

While the job interview is a great opportunity to decide whether a candidate is a good fit for your open position, it’s also a time to convince the candidate that your company is a desirable place to work. Since most job applicants may be applying to several positions during their job search, you want to sell your company so if multiple offers are made, the candidate will want to choose you over a competitor.

Even if you don’t end up making an offer, or the candidate chooses another place to work, a successful “sell” on your part will be beneficial to your company’s reputation in the industry in the long run.

Show Off Your Company Culture

An office tour is a great way for them to see different aspects of the culture first-hand. You can also schedule time for the candidate to meet members of the team, exposing them to the people who make your culture unique and vibrant.

When discussing benefits with the candidate, talk about some of the cultural perks, whether it’s company happy hours, quarterly workshops, or other things that make your company culture exciting.

Have a Clear Job Description

Often overlooked, the job description is incredibly important. A clear job description helps ensure you are hiring the right talent for your position, makes performance reviews easier, and demonstrates to your job candidates that your company is organized, has honest expectations and is straightforward. This will also ensure the new hire is productive on their first day, making their first impression of working at the company even better.

Share What Makes Your Company Unique

Every company is unique in some way. Be sure to communicate that with your job candidates during the interview process. Whether your company earns awards or spotlight write-ups in industry publications, or shares its time with charitable organizations, these are all good things to share with candidates.

Attract Top Talent for Your Company

For professional assistance attracting top applicants for your open positions, contact Pro Talent Group.

Leave a Reply

Your email address will not be published. Required fields are marked *